Opportunity Information: Apply for USDA FAS MAP 2024
The 2024 Market Access Program (MAP) is a discretionary grant opportunity administered by the U.S. Department of Agriculture, Foreign Agricultural Service (USDA FAS). Its purpose is to strengthen and diversify export markets for U.S. agricultural commodities and products by sharing the cost of eligible marketing and promotional activities. The program is built around the idea that long-term export growth comes from sustained market development: helping U.S. products gain visibility, build demand, and compete effectively in overseas commercial markets, while also reducing overreliance on any single market by encouraging diversification.
Through MAP, FAS enters into assistance agreements with approved participants to reimburse or cost-share certain activities that promote U.S. agricultural goods. The program supports both generic promotions (activities that market a commodity or product category without emphasizing a specific company brand) and brand promotions (activities that directly support branded products in foreign markets). Although MAP activities generally occur outside the United States because the program is focused on export market development, some reimbursable activities may take place domestically when they directly support the overseas marketing effort (for example, certain trade servicing or buyer engagement activities conducted in the U.S. that are clearly tied to export outcomes).
Funding is awarded competitively, meaning applicants are evaluated against published criteria and are not guaranteed an award simply because they are eligible. FAS also emphasizes balanced coverage across commodity sectors. In practice, this means the agency aims to fund a broad range of agricultural industries and market development approaches, and it tries to ensure program benefits extend across the relevant sector rather than giving an unfair advantage to a single entity. MAP is intended to support industry-wide export growth and market access, not create a situation where one organization receives sole or undue benefit from program-funded activities.
Eligibility is open to several applicant types, including state governments and nonprofit organizations (both 501(c)(3) nonprofits and certain nonprofits without 501(c)(3) status, excluding institutions of higher education). The notice also indicates there are additional eligibility details in the full opportunity materials, which is important because MAP often has specific participant definitions and requirements that determine whether an applicant qualifies under program rules. Applicants are expected to be familiar with the governing regulations at 7 CFR Part 1485 and to understand key regulatory definitions, since those rules shape what activities are allowable, how cost-sharing works, and what compliance and reporting expectations apply.
In terms of what can be promoted, MAP is broadly available for U.S. agricultural commodities and products, with one clear exclusion: tobacco is not eligible. That wide eligibility reflects the program's overall goal of supporting healthy exports across the agricultural economy. The agency also notes that awards are structured as assistance agreements and that funded activities must align with the program's export development and market diversification purpose.
Key opportunity details from the announcement include the funding opportunity title "2024 Market Access Program" and the funding opportunity number "USDA FAS MAP 2024." The assistance is offered as a grant under the agriculture funding activity category, with CFDA number 10.601. The posting lists an award ceiling of up to $20,000,000 and anticipates approximately 70 awards. The opportunity record shows a creation date of March 17, 2023, and an original closing date of May 19, 2023, indicating the application window for this cycle and helping applicants understand the timeline for submission and review.
Overall, MAP is a cost-share export promotion program aimed at building sustained overseas demand for U.S. agricultural products through well-defined marketing activities, evaluated competitively and guided by regulations designed to ensure broad sector benefit, market diversification, and fair distribution of program advantages.Apply for USDA FAS MAP 2024
- The Department of Agriculture, Foreign Agricultural Service in the agriculture sector is offering a public funding opportunity titled "2024 Market Access Program" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 10.601.
- This funding opportunity was created on Mar 17, 2023.
- Applicants must submit their applications by May 19, 2023. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $20,000,000.00 in funding.
- The number of recipients for this funding is limited to 70 candidate(s).
- Eligible applicants include: State governments, Nonprofits having a 501(c)(3) status with the IRS, other than institutions of higher education, Nonprofits that do not have a 501(c)(3) status with the IRS, other than institutions of higher education, Others (see text field entitled Additional Information on Eligibility for clarification).
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2024 Market Access Program (MAP) FAQs
What is the 2024 Market Access Program (MAP)?
The 2024 Market Access Program (MAP) is a discretionary, competitive grant opportunity administered by the U.S. Department of Agriculture, Foreign Agricultural Service (USDA FAS). MAP is designed to strengthen and diversify export markets for U.S. agricultural commodities and products by sharing the cost of eligible marketing and promotional activities.
What is the main purpose of MAP funding?
MAP funding supports long-term export growth by helping U.S. agricultural products gain visibility, build demand, and compete more effectively in overseas commercial markets. The program also aims to reduce overreliance on any single export market by encouraging market diversification.
Who administers MAP?
MAP is administered by USDA's Foreign Agricultural Service (USDA FAS).
Is MAP funding guaranteed if an applicant is eligible?
No. MAP awards are made competitively. Being eligible does not guarantee funding, because applications are evaluated against published criteria.
What type of agreement is used for MAP awards?
USDA FAS enters into assistance agreements with approved participants. These agreements are used to reimburse or cost-share eligible activities that promote U.S. agricultural goods in export markets.
What does it mean that MAP is a cost-share program?
MAP is structured to share costs for eligible marketing and promotional activities. Under the assistance agreement, participants may be reimbursed or may cost-share certain allowable activities that support export market development.
What kinds of promotional activities does MAP support?
MAP supports eligible marketing and promotional activities that strengthen and diversify export markets for U.S. agricultural commodities and products. Activities must align with MAP's export development and market diversification purpose.
What is the difference between generic promotions and brand promotions under MAP?
Generic promotions market a commodity or product category without emphasizing a specific company brand. Brand promotions directly support branded products in foreign markets.
Do MAP activities have to occur outside the United States?
MAP activities generally occur outside the United States because the program focuses on export market development. However, some reimbursable activities may take place domestically when they directly support the overseas marketing effort.
Can domestic (U.S.-based) activities ever be reimbursable under MAP?
Yes. Some activities conducted in the United States may be reimbursable when they clearly support overseas marketing efforts and are tied to export outcomes. The announcement gives examples such as certain trade servicing or buyer engagement activities conducted in the U.S. that are clearly linked to export results.
What types of organizations are eligible to apply?
Eligibility is open to several applicant types, including state governments and nonprofit organizations. This includes 501(c)(3) nonprofits and certain nonprofits without 501(c)(3) status. Institutions of higher education are excluded based on the information provided.
Are there additional eligibility rules beyond the brief summary?
Yes. The notice indicates there are additional eligibility details in the full opportunity materials. MAP can include specific participant definitions and requirements that determine whether an applicant qualifies under program rules.
Which regulations govern MAP?
Applicants are expected to be familiar with the governing regulations at 7 CFR Part 1485 and to understand key regulatory definitions. These regulations shape what activities are allowable, how cost-sharing works, and what compliance and reporting expectations apply.
What products or commodities can be promoted with MAP funding?
MAP is broadly available for U.S. agricultural commodities and products, with one clear exclusion: tobacco is not eligible.
Is tobacco eligible for promotion under MAP?
No. Tobacco is specifically excluded and is not eligible for MAP support.
Does USDA FAS try to spread funding across different commodities and sectors?
Yes. FAS emphasizes balanced coverage across commodity sectors. In practice, this means the agency aims to fund a broad range of agricultural industries and market development approaches.
Does MAP aim to avoid giving an unfair advantage to a single entity?
Yes. MAP is intended to support industry-wide export growth and market access. FAS seeks to ensure program benefits extend across the relevant sector rather than creating a situation where one organization receives sole or undue benefit from program-funded activities.
What is the official funding opportunity title?
The official title is "2024 Market Access Program."
What is the funding opportunity number?
The funding opportunity number is "USDA FAS MAP 2024."
What is the assistance listing (CFDA) number for this opportunity?
The CFDA number listed for this opportunity is 10.601.
What funding activity category is MAP listed under?
The opportunity is listed under the agriculture funding activity category.
What is the maximum award size (award ceiling)?
The posting lists an award ceiling of up to $20,000,000.
How many awards does USDA FAS expect to make?
The announcement anticipates approximately 70 awards.
When was the opportunity record created?
The opportunity record shows a creation date of March 17, 2023.
What was the original closing date for applications for this cycle?
The original closing date listed is May 19, 2023, which indicates the application window for this cycle.
What is MAP trying to achieve in the long run?
MAP is built on the idea that sustained market development drives long-term export growth. The program supports efforts that build overseas demand, improve competitiveness for U.S. products, and encourage diversification to reduce reliance on any single market.
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